-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, OmPx6f9NQk8ZmFMDtQN/ZNa4BOwp3V+fSf5QlWjRAun7Pf/zspezGCAPHr3jDF6O gmbdQywPnCfCltjWBOuFEA== 0000929638-01-500100.txt : 20010503 0000929638-01-500100.hdr.sgml : 20010503 ACCESSION NUMBER: 0000929638-01-500100 CONFORMED SUBMISSION TYPE: SC 13G PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20010502 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: ALLOY ONLINE INC CENTRAL INDEX KEY: 0001080359 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961] IRS NUMBER: 043310676 STATE OF INCORPORATION: DE FISCAL YEAR END: 0131 FILING VALUES: FORM TYPE: SC 13G SEC ACT: SEC FILE NUMBER: 005-58053 FILM NUMBER: 1620495 BUSINESS ADDRESS: STREET 1: 151 WEST 26TH STREET 11TH FL CITY: NEW YORK STATE: NY ZIP: 10001 BUSINESS PHONE: 2122444307 MAIL ADDRESS: STREET 1: 151 WEST 26TH STREET 11 CITY: NEW YORK STATE: NY ZIP: 10001 FORMER COMPANY: FORMER CONFORMED NAME: ALLOY COM INC DATE OF NAME CHANGE: 19990224 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: LONDON OWEN E JR CENTRAL INDEX KEY: 0001139470 STANDARD INDUSTRIAL CLASSIFICATION: [] FILING VALUES: FORM TYPE: SC 13G BUSINESS ADDRESS: STREET 1: P O BOX 2840 CITY: WESTPORT STATE: CT ZIP: 06880 BUSINESS PHONE: 2032265673 SC 13G 1 alloy5201.txt SCHEDULE 13G SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 SCHEDULE 13G (RULE 13D-102) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13D-1(B), (C), AND (D) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13D-2(B) (AMENDMENT NO.)1 Alloy Online, Inc. --------------------------------- (Name of Issuer) Common Stock, par value $.01 per share --------------------------------------------------- (Title of Class of Securities) 019855 10 5 --------------------------------------------------- (CUSIP Number) April 11, 2001 --------------------------------------------------- (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [ ] Rule 13d-1(b) [X] Rule 13d-1(c) [ ] Rule 13d-1(d) - ------------------------------ 1 The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). CUSIP No. 019855 10 5 13G Page 2 of 7 Pages - ------------------------------------------------------------------------------- 1 NAMES OF REPORTING PERSONS S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS OWEN E. LANDON, JR. - ------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS) (A) [ ] (B) [X] - ------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION The United States of America - ------------------------------------------------------------------------------- 5 SOLE VOTING POWER 566,856(See Item 4.) NUMBER OF ----------------------------------------------- SHARES 6 SHARED VOTING POWER BENEFICIALLY OWNED BY 142,820(See Item 4.) EACH ----------------------------------------------- REPORTING 7 SOLE DISPOSITIVE POWER PERSON WITH 566,856 (See Item 4.) ----------------------------------------------- 8 SHARED DISPOSITIVE POWER 747,491 (See Item 4.) - ------------------------------------------------------------------------------- 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,314,348 (See Item 4.) - ------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ] - ------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) 6.1% - ------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON (SEE INSTRUCTIONS) IN - ------------------------------------------------------------------------------- CUSIP No. 019855 10 5 13G Page 3 of 7 Pages ITEM 1(A). NAME OF ISSUER: Alloy Online, Inc. (the "Company") ITEM 1(B). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES: 151 West 26th Street, 11th Floor, New York, NY 10001 ITEM 2(A). NAME OF PERSON FILING: Owen E. Landon, Jr. (the "Reporting Person") ITEM 2(B). ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE: PO Box 2840 Westport, CT 06880 ITEM 2(C). CITIZENSHIP: The United States of America ITEM 2(D). TITLE OF CLASS OF SECURITIES: Common Stock, par value $.01 per share, (the "shares") ITEM 2(E). CUSIP NUMBER: 019855 10 5 CUSIP No. 019855 10 5 13G Page 4 of 7 Pages ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B), OR 13D-2(B) OR (C), CHECK WHETHER THE PERSON FILING IS A: (a) [ ] Broker or dealer registered under Section 15 of the Exchange Act; (b) [ ] Bank as defined in Section 3(a)(6) of the Exchange Act; (c) [ ] Insurance company as defined in Section 3(a)(19) of the Exchange Act; (d) [ ] Investment company registered under Section 8 of the Investment Company Act; (e) [ ] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E); (f) [ ] An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F); (g) [ ] A parent holding company or control person in accordance with Rule 13d-1(b) (1)(ii)(G); (h) [ ] A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act; (i) [ ] A church plan that is excluded from the definition of an investment company under Section (c)(14) of the Investment Company Act; (j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J). CUSIP No. 019855 10 5 13G Page 5 of 7 Pages ITEM 4. OWNERSHIP: (a) Amount beneficially owned: 1,314,348 (b) Percent of class: 6.1% (c) Number of shares as to which such person has: (i) Sole power to vote or direct the vote: 566,856 (1) (ii) Shared power to vote or direct the vote: 142,820 (2) (iii) Sole power to dispose or direct the disposition of: 566,856 (1) (iv) Shared power to dispose or direct the disposition of: 747,491 (2) (3) (1) Does not include 16,781 shares held by the Reporting Person's spouse. The Reporting Person disclaims beneficial ownership over all such shares. (2) Includes 142,820 shares held by a revocable trust of which the Reporting Person is a beneficiary. (3) Includes 587,890 shares held by five individual trusts for the benefit of each of the Reporting Person's five children and of which the Reporting Person's spouse and an unrelated person share between them voting power and investment power. The Reporting Person disclaims beneficial ownership over all such shares. Includes 16,781 shares held by the Reporting Person's spouse. The Reporting Person disclaims beneficial ownership over all such shares. ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS: [ ] ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON: Not applicable. ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY: Not applicable. ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP: Not applicable. CUSIP No. 019855 10 5 13G Page 6 of 7 Pages ITEM 9. NOTICE OF DISSOLUTION OF GROUP: Not applicable. ITEM 10. CERTIFICATIONS: Not applicable. SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. May 2, 2001 - ----------------- (Date) /s/ Owen E. Landon, Jr. --------------------------- Owen E. Landon, Jr. -----END PRIVACY-ENHANCED MESSAGE-----